Spotify announces São Paulo fan event for January 2027
Spotify says SFX will run January 23–24. Ticket sales begin October 8 for eligible Premium Superfans and October 13 for the general public; its announcement does not specify eligibility, prices or a venue.
Spotify has announced SFX, its Superfans Experience, for January 23–24, 2027, in São Paulo. The company describes it as a two-day gathering built around music, podcasts, video and culture, with live programming and experiences made with artists and creators. It calls SFX its first global live fan experience.
Spotify's October 6 announcement named LUDMILLA, Luísa Sonza, Matuê, Marina Sena, Pabllo Vittar, PEDRO SAMPAIO and Veigh among the first participants. It also named podcasters and creators, and said more would be announced. It has not published a day-by-day programme or individual performance times in that announcement.
The company set October 8, 2026, for an exclusive sale to ‘Spotify Premium Superfans’ and October 13 for general sales. It did not define Premium Superfan eligibility, so a Premium subscription alone should not be read as a confirmed early-sale entitlement. The announcement also gives no sale opening time, timezone, price or purchase link.
Spotify identified São Paulo as the host city but did not name a venue or explain ticket types, fees, age limits or accessibility arrangements. Those details need checking against official sale information before booking travel. The linked Spotify announcement is the source for this report; it is not a verified ticket checkout.